Whether you are an insurance industry veteran or early on in your career and still establishing your agency, you are probably aware that it can cost more to get new clients than it does to retain existing ones. Retention is an essential component of maintaining...
Many top producers agree, strong partnerships are essential for a successful insurance business. Establishing and maintaining the right partnerships can have a positive influence on your business and help support future growth. It’s no surprise that there are many advantages to finding the right partners. ...
As customer demands continue to evolve in the insurance sector, it’s becoming increasingly important to incorporate creative ways to capture, engage with and meet the high expectations of customers to stay relevant despite changing market trends. Collaboration and partnerships can create exciting opportunities to stay...
Social media continues to grow as a top channel for insurance agents to reach and engage with current and prospective customers. While an insurance agent’s website can offer consumers the opportunity to learn more, request a meeting or ask for details on coverage, an agent’s...
It seems like nearly everyone is using social media platforms these days. In fact, according to Statista data, “82 percent of the population in the United States had a social networking profile in 2021.” That means there are currently approximately 223 million social media users...
The U.S workforce is incredibly diverse. No matter where your insurance business is located, you likely interact with a variety of people every day from different ethnicities, age groups, religions, genders and sexual orientations. Appreciating and understanding diversity is about more than knowing how to...
For many insurance agents, working from home was a new experience that started as a result of the COVID-19 pandemic. In fact, over the past year there was a dramatic shift to the working from home model as companies from all verticals made the transition....
Since the onset of the global pandemic, many professionals have become familiar with video conferencing. The transition to working from home established a new need and emphasis on video conferencing. Specifically, the video app Zoom has become increasingly popular for various types of communication from...
Referrals are typically viewed as an essential part of generating new business. Often testimonials, reviews, personal introductions or recommendations are strong-performing methods to connect you with new contacts, while establishing a sense of trust, relatability and connectedness early on in the process. Because of this,...
It is rare to find a sales professional who is not focused on accelerating their efforts and driving conversions. Increasing conversions is the top goal for many insurance agents, whether you are a top producer or just getting your career started. The process of establishing...