In today’s modern insurance market, there is no shortage of competition. Consumers have more options and access than ever before. With so many options available, agents need to prioritize retention along with new client acquisition. A marketing strategy rooted in retention has the potential to...
Successful agents are fueled by an active pipeline, but since business pipelines do not fill themselves, one of the most advantageous tools for driving sales and generating conversions is a solid insurance sales process. No amount of market expertise or work ethic alone can replace...
If you’re a new agent, you may be feeling overwhelmed with the number of different vendors calling your office daily trying to sell you their lead program. What’s the right thing to do and how? This article will help you find the right company for...
This week, we’re excited to announce our recent integration with Farmers Insurance’s Lead Management System, called SIMS. Farmers Insurance agents are now able to integrate customer referrals generated from the ZipQuote Exchange platform into their SIMS Lead Management Solution account. Leads will be funneled directly...
Over the last few weeks, we’ve been focusing on different ways that agents can effectively convert more prospects into policies and use technology to optimize their performance. Expanding on those ideas, we’ll be shifting focus towards the process of building relationships with your customers and...
Do you know off-hand who your best customers are? They’re more than likely low-profile clients who fly under the radar, quietly renewing their policies each year, driving your business without making too many demands. Your best customers are the ones you’ve built a stable relationship...
When it comes to buying online insurance leads, you shouldn’t have to compromise on quality and quantity. Buying unvetted leads in bulk can mean going on a frustrating goose-chase that ends up being a waste of your time and money. Many will have already been...