01 Nov Do I Need a Facebook Business Page?
If you’re one of the 1.71 billion Facebook users around the world, then you’re most likely already well-versed in the power of Facebook. But when it comes to leveraging the social media platform for business, there’s a fine line between personal and professional.
There are a few options when it comes to connecting on Facebook to generate leads. You can use your personal profile, a professional page, or an overall company page. You don’t need all three, but whichever type of account you choose, make sure to keep it professional.
Depending on the nature of your client relationships, a personal profile may be appropriate if your business interactions tend to be a little more friendly and close knit with your clients. Additionally, if you’d prefer to keep your clients, the information shared, and any discussions, private, then a personal profile is the best option when it comes to being able to adjust the privacy settings. However, using a personal profile means you won’t have access to analytics and your profile may not show up in business search results.
On the other hand, a business page is completely open to the public – even if viewers don’t have a Facebook profile – and shows up in search results making it great for agents who want to get their message out to as many people as possible. Additionally, you can leverage Facebook analytics to better understand your followers, their demographics, what types of posts resonate with them, what posting times are optimal and more. Facebook Business Pages can also take advantage of “boosting” posts and Facebook ads allowing you to get as many eyeballs as possible on your page for a specific dollar amount.
You can approach the business page one of two ways – creating a more personalized account, such as “John Smith – Smith Insurance Agency,” or just an overall company page, such as “Smith Insurance Agency.”
To create a Facebook Business Page, you’ll need to already have a personal profile on the platform. Once you have a profile, you can get started here with setting up your business page. Choose your type of page (i.e. local business), then select your category and give your page a name. Next, you’ll fill in your “About Me” information, select a custom URL (this should mirror the name of your page), and upload a profile photo. Fill in some preferred page audience information to get your page in front of the right people and you’re pretty much done!
No matter how you choose to connect with clients on Facebook make sure you’re actively engaging with and responding to followers and their comments. That’s a huge part of the value of joining the Facebook community!