04 Nov How Insurance Tech Trends Are Influencing The Future Of The Industry
Advancements in insurtech are actively changing the future of the insurance industry to better meet increasing client demands. For agency owners and key decision-makers in the insurance industry, it is worth taking a look at key insurtech trends that are impacting and molding the industry in the coming years. Investing time in understanding what technology to incorporate can help you better connect with and serve insurance consumers. Read on to find out more about insurtech practices that resonate well with modern consumers and could have a positive impact on your agency.
Leverage The Power Of SEO In Insurance Advertising
Insurance advertising campaigns that leverage the power of search marketing and search engine optimization (SEO) should be part of your multichannel strategy to engage interested prospects searching for insurance solutions. ZipQuote’s expertise in SEO and search marketing enable you to connect with consumers in real-time at the peak of their intent to get a quote, resulting in organic search-driven, quality insurance leads eager to speak with you, delivered right to your agency.
Automate To Streamline The User Experience And Your Internal Processes
Each stage of the insurance sales process is becoming increasingly automated year after year, so investing in automation tools could help you save time while growing your business and providing your customers with the most streamlined user experience. For example, implementing a chatbot on your website can help engage and qualify prospects on your website, enabling your sales team to step in and chat with active hand-raisers, while helping prospects immediately find the answers they are seeking. Many insurance agencies are also investing in tools to help automate customer service processes like claims management that can help significantly scale productivity for your agency.
Working with a quality insurance lead provider, like ZipQuote, can help automate much of the insurance advertising legwork by providing you with an intuitive, user-friendly platform to connect with interested insurance consumers. ZipQuote allows you to filter leads, automate ordering, measure performance in real-time and integrate with your preferred CRM.
Personalization Is Becoming Standard In The Insurance Industry
With the increase of insurtech tools, digital advertising and digitalization as a whole, the needs of your customers are increasingly growing and changing to match the new business climate and modern business practices. Customers expect their digital experiences to be personalized, and many have come to view personalization as a requirement, rather than a bonus. Focusing on personalized experiences, like using consumer data to offer cross-selling, bundling and discount options can help increase conversions and customer satisfaction. Similarly, sending personalized holiday and birthday cards is an offline touch powered by personalized data gathered online that can help build brand loyalty. Look for ways to personalize the consumer journey every step of the way from marketing through client services to meet and exceed consumer expectations.
One of the first steps you can take to try and get ahead in the fast-paced world of insurtech is partnering with an experienced provider leveraging future-focused technology designed to make insurance agencies more successful in both the short- and long-term. When you partner with ZipQuote, you can expect the assistance of a knowledgeable team of professionals who want to see you succeed and have a track record built on sustained value.
Click here to learn more about how ZipQuote can help you grow your business.