13 Oct Insurance Lead Generation: Top 8 Must Knows
You know lead generation is the name of the game, but do you know how to get started and how to best optimize your leads? When you partner with ZipQuote, you’ll gain access to qualified leads that can help grow your business for years to come. However, it’s important to have a thorough understanding of lead generation – what makes it tick and how you can make it work for you – before diving into a marketing strategy. Knowledge is power! Check out the following “must knows” in lead generation:
1. Know Where Your Insurance Leads Are Coming From
Regardless of the type of lead generation you’re using, make sure you have a good CRM in place so you can track where your leads are coming from and how they are performing now that you’re working them. When you partner with ZipQuote, you can feel confident you’ll be receiving quality leads from interested shoppers.
2. Make Sure There Are No Red Flags If You’re Working With An Insurance Lead Provider
A lead provider can be a great way to get quantity and quality leads who turn into policyholders, scaling your business and revenue. However, not all lead providers are created equal, and you’ll need to make sure you’re getting the best opportunity to succeed with the provider you choose. If a lead provider uses unethical lead incentives that don’t produce quality leads or has questionable customer service and return policies, consider looking elsewhere. With ZipQuote, you get a reliable, personalized and agent-focused approach without the red flags.
3. Understand Your Insurance Lead Sources And Which Is The Best For Your Products And Market
Whether you’re working with a lead provider, relying on social media or cold calling, it’s important that your lead source matches the products you offer and when and where you’re offering them. You need to consider the market you’re working in, the time of year you’re selling and the audience you’re trying to reach.
4. Your Insurance Agency Needs To Be Ready To Handle The Incoming Leads
A well-trained team will allow your leads to be quickly jumped on and then called again and again, with timely, effective follow-up, personalization and engagement. The quality of your leads is important, but making sure your agency is prepared to put in the work to convert them is essential to your agency’s success.
5. Your Insurance Agency Needs To Be Generating Leads From Online Shoppers
While direct mail and cold calling still have a place in insurance marketing, online shopping for insurance is only increasing. By working with a lead provider sourcing leads from high-intent online insurance shoppers, you are more likely to get quality leads that convert.
6. Assume Your Prospects Are Shopping Around With Other Insurance Agencies
You are likely not the only company that caught the eye of your prospect. They may have filled out multiple lead forms, which is why speed to lead is so important and being ready to handle objections should be a part of your script and sales training.
7. Understand The Different Types Of Insurance Leads You’re Getting When You Partner With A Specific Lead Provider
Depending on the lead providers, your leads could be delivered into an integrated CRM, or you could opt for live call transfers that put you in direct contact with high-intent leads. Choosing how you want your leads delivered will depend on your goals, KPIs and desired ROI. When you partner with ZipQuote, you have the best of both worlds with high-quality leads and live call transfers ready to speak to your sales team.
8. Mixing Up Your Lead Strategies Can Offer The Best Opportunity For Success
A mix of lead strategies can often be the best way to get the most bang for your buck and the greatest reach across audiences. A buzzy social media plan, collaborative lead provider partnership and personalized SEM and email outreach can yield strong results that scale your business and lead to signed policies and happy customers.
Ready To Kickstart Your Lead Strategy?
Understanding the ins and outs of lead generation is just the beginning. It’s time to level up your lead strategy! Partner with a lead provider like ZipQuote – we’ll connect you with prospects in real time so you can quickly start applying insurance marketing best practices and sign more policies. The experienced ZipQuote team is committed to helping you connect with high-intent prospects through lead generation and live call transfers, so you can engage high-intent prospects and scale your ROI. From first lead to a strong customer experience strategy, your agency can build from the ground up.
Learn more about how ZipQuote can help you grow your business and register today!
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