Chances are your marketing efforts and your sales efforts sometimes (or often) conflict with each other - one is driving brand awareness, which is hard to measure, while the other is completely results driven. However, the two need each other to be successful and it’s...
In today’s digital world, your website is often times the first thing a potential customer sees before you ever connect with them. But in the myriad of search results online, how do you make sure that your agency’s website comes up when a consumer is...
Social media is one of the greatest tools for not only connecting with your current customers but also finding and acquiring new potential customers. But it doesn’t come without its limitations - and potential blunders. Perhaps one of the biggest mistake brands and companies make...
Everyone knows an agent is only as good as their elevator pitch. And while elevator pitches have typically been limited to in-person interactions, the digital world is making it easier than ever to generate new leads through various resources, as well as reconnect with old...
Insurance agents who are generating their own leads internally spend huge portions of their resources hunting down leads that have little chance of converting into customers. Agents who turn to third party lead providers without vetting their vendor, however, can waste money on uncontactable, unqualified...
Lead generation dates back to the earliest days of trade when information on prospective new clients was spread via word of mouth through a network of people. In some ways, this hasn’t changed: we still solicit each other’s opinions and share information about everything from...
Insurance agents work in a challenging environment. At any given time, only 3% of the insurance prospect market is actively purchasing policies, while 56% are not ready, and 40% are poised to begin, but haven’t yet started the process. Agents face competitive odds from the...
Imagine not having to worry about whether or not a client was going to pick up the phone when you call them. Agents spend a lot of time reaching out to people who don’t answer the phone, and even if they do reach a prospect,...
A report from Ascend2 showed that lead generation strategies were only successful for 13% of businesses in accomplishing their main objectives. Many agents waste an enormous amount of time generating leads, but even agencies that are working with dedicated third-party lead generation teams suffer from...
The most successful sales agents in the insurance industry know that their time is valuable. Every hour not spent speaking with a prospect and advancing to the point of a sale is money lost. Unfortunately, there’s a lot of backroom work to be done before...