Listening is a powerful communication skill and is one of the most effective soft skills an insurance sales agent can possess. Agents who want to work on their listening skills should create a simple listening strategy. An effective listening strategy will focus on the four...
Even with optimal selling techniques, without the proper tools it is difficult for insurance agents to remain competitive in the current market. While traditional sales techniques and strategic marketing plans are important, to be productive and effective, insurance agents need tools that will help them...
The insurance industry is constantly evolving and so are customer expectations and needs. As an insurance agent, you have likely developed some beliefs regarding consumer insurance shopping behaviors. With so many changes, the insurance industry is no stranger to myths. Misconceptions often become so widely...
#1. Internet Leads Are Available, While In-Person Events Are On-Hold Or Limited Many top producing insurance agents actively participate in their local communities. Historically in-person events have provided insurance agents with the opportunity to connect with new prospects and enhance current client relationships. Social distancing and stay-at-home...
Insurance agents are closely connected to the communities in which they live and work. Whether you work for a small local insurance business or a branch of a large company, establishing ties to your community can be beneficial for your reputation and pipeline. Many top...
Understanding the needs of your target audience is key to maintaining a steady pipeline and strong conversion rates. While adults represent a core audience segment for many insurance agents, it is important not to forget the insurance needs of teens. According to data from teendriver.org,...
The insurance market is fiercely competitive. For agents striving to become top producers, mastering the art of closing the deal is vital to their sales strategy. An agent cannot successfully close a deal until they have spent ample time building and nourishing their relationships and...
Closing the deal is the key to a sustainable pipeline, a strong conversion rate, and a profitable insurance business. Unfortunately, many insurance sales agents have great customer service skills but are not confident in their ability to boldly ask for the sale. Mastering “the ask”...
“Always be closing.” Sounds easy enough, right? Sales is often an exciting, fast-paced career that involves high levels of customer interaction and engagement. There are few things as exciting as closing a deal, however asking for the sale can also feel stressful and frustrating at...
In the business world, “churn” often describes the rate at which customers stop doing business with an organization. You have likely put in a great amount of effort and care to build your client base. However, converting prospects is not a guarantee that you will...