One of the best things about social media is that you can build a highly engaged online community of people who value your agency and/or your services. However, social media is a two-way street, which means you’re bound to get negative feedback at some point...
Social media is an important part of any lead generation strategy, but it’s becoming even more important for insurance agents. According to a 2014 Accenture study, 48 percent of consumers said they “would consider comments on social media in making their insurance-buying decisions.” Actively posting...
For insurance professionals looking to leverage social media for networking and improving their lead generation strategy, Facebook, Twitter and LinkedIn are the most prominent and popular; however, they’re not the only social media options. While other social platforms may not have quite as many users,...
In the age of 140 character status updates, you are what you tweet. While Twitter can be a powerful tool for finding potential leads and connecting, it’s not hard to make mistakes on the platform. With 313 million active monthly users, it’s easy to feel...
If you’re one of the 1.71 billion Facebook users around the world, then you’re most likely already well-versed in the power of Facebook. But when it comes to leveraging the social media platform for business, there’s a fine line between personal and professional. There are...
When it comes to social media, the platforms that seem to get the most attention are Facebook, Twitter, and Instagram. However, LinkedIn, known as the networking social media site for professionals, is an often overlooked and underutilized tool, especially when it comes to connecting with...
In today’s day and age, many people speak and interact with the world through 140-character status updates. However, social media is no longer just limited to sharing “What’s on your mind?” as companies around the world continue to embrace social media to grow and expand...
If you’re not trying to connect with millennials and turn them into potential clients, then you’re losing out - on a lot! Earlier this year, millennials (defined as anyone ages 18 to 34 in 2015) surpassed Baby Boomers as the nation’s largest living generation, according...
Chances are your marketing efforts and your sales efforts sometimes (or often) conflict with each other - one is driving brand awareness, which is hard to measure, while the other is completely results driven. However, the two need each other to be successful and it’s...
In today’s digital world, your website is often times the first thing a potential customer sees before you ever connect with them. But in the myriad of search results online, how do you make sure that your agency’s website comes up when a consumer is...