When it comes to social media, the platforms that seem to get the most attention are Facebook, Twitter, and Instagram. However, LinkedIn, known as the networking social media site for professionals, is an often overlooked and underutilized tool, especially when it comes to connecting with...
In today’s day and age, many people speak and interact with the world through 140-character status updates. However, social media is no longer just limited to sharing “What’s on your mind?” as companies around the world continue to embrace social media to grow and expand...
If you’re not trying to connect with millennials and turn them into potential clients, then you’re losing out - on a lot! Earlier this year, millennials (defined as anyone ages 18 to 34 in 2015) surpassed Baby Boomers as the nation’s largest living generation, according...
Chances are your marketing efforts and your sales efforts sometimes (or often) conflict with each other - one is driving brand awareness, which is hard to measure, while the other is completely results driven. However, the two need each other to be successful and it’s...
In today’s digital world, your website is often times the first thing a potential customer sees before you ever connect with them. But in the myriad of search results online, how do you make sure that your agency’s website comes up when a consumer is...
Social media is one of the greatest tools for not only connecting with your current customers but also finding and acquiring new potential customers. But it doesn’t come without its limitations - and potential blunders. Perhaps one of the biggest mistake brands and companies make...
Everyone knows an agent is only as good as their elevator pitch. And while elevator pitches have typically been limited to in-person interactions, the digital world is making it easier than ever to generate new leads through various resources, as well as reconnect with old...
Insurance agents who are generating their own leads internally spend huge portions of their resources hunting down leads that have little chance of converting into customers. Agents who turn to third party lead providers without vetting their vendor, however, can waste money on uncontactable, unqualified...
Lead generation dates back to the earliest days of trade when information on prospective new clients was spread via word of mouth through a network of people. In some ways, this hasn’t changed: we still solicit each other’s opinions and share information about everything from...
Insurance agents work in a challenging environment. At any given time, only 3% of the insurance prospect market is actively purchasing policies, while 56% are not ready, and 40% are poised to begin, but haven’t yet started the process. Agents face competitive odds from the...