Lead generation dates back to the earliest days of trade when information on prospective new clients was spread via word of mouth through a network of people. In some ways, this hasn’t changed: we still solicit each other’s opinions and share information about everything from...
Insurance agents work in a challenging environment. At any given time, only 3% of the insurance prospect market is actively purchasing policies, while 56% are not ready, and 40% are poised to begin, but haven’t yet started the process. Agents face competitive odds from the...
Imagine not having to worry about whether or not a client was going to pick up the phone when you call them. Agents spend a lot of time reaching out to people who don’t answer the phone, and even if they do reach a prospect,...
A report from Ascend2 showed that lead generation strategies were only successful for 13% of businesses in accomplishing their main objectives. Many agents waste an enormous amount of time generating leads, but even agencies that are working with dedicated third-party lead generation teams suffer from...
The most successful sales agents in the insurance industry know that their time is valuable. Every hour not spent speaking with a prospect and advancing to the point of a sale is money lost. Unfortunately, there’s a lot of backroom work to be done before...
"Thanks, we'll think about it and get back to you." How often have you pitched a potential lead just to hear something along those lines? Qualifying leads is something that requires a lot of time but is crucial in the beginning of the sales process. If the...
In 2016, lead generation has continued to drive new business across all industries, according to Ascend2’s “2016 State of Lead Generation Survey Summary Report.” The report also found, however, that companies weren’t just interested in any lead; instead, they’re specifically interested in improving lead quality....
If your insurance agency is thinking about partnering with a lead generation service, one of your first considerations should be your own preparedness. In order to get the most out of the partnership, you should provide your own set of quality-control standards and parameters for...
Keeping an insurance sales company safely in the black means feeding your representatives a consistent source of high-quality leads. There’s a lot that has been written about how to source good leads, but the one thing all of these strategies have in common is that...
On the surface, incentivized lead generation may seem like a harmless, easy way to generate a large volume of leads that could become potential customers. Over the years, many insurance agencies have taken the approach of filling their funnel with such leads, hoping that their...