Open Enrollment Period approaches quickly, and health insurance agents must be completely prepared for the influx of consumers flooding in. Although there will be customers that qualify for special enrollment throughout the year, using the “off-season” months to prep for open-enrollment can be very beneficial...
The insurance market is unlike any else. The process, from selling to maintaining, is completely unique, because everything from the price, to the coverage level, is variable. Consumers are asked to spend large sums of money on something that cannot be seen, touched, or held, which...
We are all salespeople. Even if your career doesn’t circulate around the process of creating leads or closing prospects, humans engage in commodity exchanges almost every day both inside and outside the workplace. Learning the skills of a successful salesperson is applicable to many pieces...
Analytics have been the backbone of our ZipQuote and many other successful companies for a good reason! Using analytics provides valuable insight into your audience, website performance, and provide key metrics for planning future strategy. Nowadays, there is more to learn about your customers than just age, gender, and...
You're making the right moves! By investing in leads, you are on your way to writing more policies and growing your business. However, a key factor in converting a lead is your follow-through process. Before jumping on the phone, take a look at these tips to...
Prospecting can be one of the worst labor-intensive aspects of the insurance agent's week, but without prospects, your phone is silent. Although it is necessary, prospecting doesn't have to be a nightmare, nor does it have to be dull! Whether you're a new insurance agent looking...
Have you ever experienced true brand loyalty? Maybe it was because you really liked the product. Maybe you liked how it made you feel. Maybe you felt that the customer experience was worth every penny. Now imagine if you continued to buy this brand over...
If you are considering advertising on Facebook, you might be wondering if social media advertising is worth your time. Do Facebook ads really help you get leads, or are you wasting your time? The good news is that when used properly, Facebook advertising can be...
CEO of UE.co, Jason Kulpa, was recently featured in Entrepreneur for his article, "How to Prevent Disengaged Employees from Killing Your Bottom Line." Every employer loves the eager spirit that comes with a new employee. The struggle comes later, in the post-honeymoon period. As months go on, even...
As we enter the second half of the year, there are many ways to build on your company's SEO. One method that is often attributed for its great success in building popularity for websites and blogs is hyperlinks. By linking one website, or a page on a...