As a sales rep, I know retaining customers is vital in the industry. Saying goodbye to customers is never easy, so here are four steps to increase customer retention! Transparency It is extremely important to keep the customer informed and be as realistic with them as you...
In any inside sales position, pitching your product and closing the sale is obviously the number one priority. As sales manager, my job is to not only hit our team goals but also to motivate and coach my team to achieve those goals. However, you...
Communicating effectively is a skill that is invaluable in the workplace, and one I believe can always be improved. At any company, you will have the opportunity to work with many different individuals, with different communication styles. Learning how to tailor your message, and communicate...
Managing your internet presence is incredibly important in today’s web-centric environment, and while handling your website and social media accounts may have become a routine task, you’ll want to be keeping it new and interesting. Audiences can quickly become jaded by accounts posting the same...
Daily commutes can be a drag––whether it’s 45 minutes of sitting in traffic or a 10-minute walk to the office, the time it takes to get to work can often feel like a waste of time. As an insurance agent, you’re most likely well versed...
It’s no secret: cold outreach campaigns can be difficult. Many agents are constantly trying to improve efforts in order to generate more leads. Thinking about the smaller steps during the cold contact process, such as the structure of your emails, may help you craft a...
One of the best things about social media is that you can build a highly engaged online community of people who value your agency and/or your services. However, social media is a two-way street, which means you’re bound to get negative feedback at some point...
Social media is an important part of any lead generation strategy, but it’s becoming even more important for insurance agents. According to a 2014 Accenture study, 48 percent of consumers said they “would consider comments on social media in making their insurance-buying decisions.” Actively posting...
For insurance professionals looking to leverage social media for networking and improving their lead generation strategy, Facebook, Twitter and LinkedIn are the most prominent and popular; however, they’re not the only social media options. While other social platforms may not have quite as many users,...
In the age of 140 character status updates, you are what you tweet. While Twitter can be a powerful tool for finding potential leads and connecting, it’s not hard to make mistakes on the platform. With 313 million active monthly users, it’s easy to feel...