Effective sales efforts are often the result of quality leads and the right sales strategies combined with sophisticated tools. In fact, there are many different types of tools sales teams use to achieve their goals. One of the most impactful tools in a sales agent’s...
The author who wrote, “It was the best of times, it was the worst of times” was probably an insurance agent talking about business in early January. But seriously, January represents new beginnings, the start of a new year and a new quarter, but also...
Now that the holidays are over, it’s time to get back to business. January is not only the kick-off to a new year and a new quarter. It is also a pivotal time to embrace new habits and leave behind the habits that slowed your...
As the year winds down, you are likely evaluating the areas where your team succeeded and identifying areas for growth in 2021. This is the time of year when insurance branches and team leaders from across the country analyze their marketing strategies to create a...
Many consumers are becoming more budget-conscious. Economic uncertainty that arose during 2020 caused more consumers to seek better value for their dollar. While current insurance customers spend more time evaluating their finances and trying to minimize expenses, a rate increase on insurance coverage could cause...
As an insurance agent, two of the most powerful tools in your sales kit are calls and emails. While both are effective channels of communication, a key difference between calls and emails is volume and connectivity. Calling is a more personal way of engaging with...
In the insurance industry, the more you understand your customers the better. Although each customer is unique, you can define the similarities your clients share. This may help you better prepare for the needs of prospective clients. Your advertising and marketing efforts are typically most...
As the holiday spirit thrives, finding the motivation to sell can sometimes be a struggle. While the season is jolly, it can also dampen an insurance agent’s production and overall motivation. Don’t let this holiday season pass you by. The end of the fourth quarter...
Each year, millions of Americans seek auto insurance policies, and continued growth in the auto insurance industry is projected. The global auto insurance market size was valued at $739.30 billion in 2019, and is projected to reach $1.06 trillion by 2027, growing at a CAGR...
As the weather cools and the holiday season approaches, some insurance agents prepare to pause their advertising efforts and marketing campaigns. Traditionally, some insurance professionals have adopted these behaviors. However, pausing or limited advertising efforts during the holidays is not the most effective strategy to...