As the competitive scope of the auto insurance market increases, it’s important to understand what customers value most when making purchasing decisions. A growing priority for consumers across the board has become data privacy and security. Customers expect and welcome a personalized experience that can...
Gathering and analyzing customer feedback can be extremely beneficial in improving the customer experience and growing your agency. Customer reviews are becoming increasingly popular, with a growing list of social media channels and platforms for customers to share their opinions and recommendations. Appropriately leveraging feedback could...
If you’ve been in the insurance industry for a while, you probably know how difficult it can be to attract new customers and retain long-term clients in the competitive insurance industry. As business owners, the success of your team and your agency is rooted in...
Social media continues to grow as a top channel for insurance agents to reach and engage with current and prospective customers. While an insurance agent’s website can offer consumers the opportunity to learn more, request a meeting or ask for details on coverage, an agent’s...
It seems like nearly everyone is using social media platforms these days. In fact, according to Statista data, “82 percent of the population in the United States had a social networking profile in 2021.” That means there are currently approximately 223 million social media users...
The U.S workforce is incredibly diverse. No matter where your insurance business is located, you likely interact with a variety of people every day from different ethnicities, age groups, religions, genders and sexual orientations. Appreciating and understanding diversity is about more than knowing how to effectively...
As the second quarter of 2021 enters its final month, you are probably thinking about your business goals as you head toward the second half of the year. Success starts with each and every individual on your team working to be their best and conquer...
Selling is truly an art. However, excellent selling is a combination of talent and process. In short, it takes a lot more than a strong sales pitch to be a successful insurance agent. While insurance sales may often seem like a one-person show, there are...
For many insurance agents, working from home was a new experience that started as a result of the COVID-19 pandemic. In fact, over the past year there was a dramatic shift to the working from home model as companies from all verticals made the transition....
Since the onset of the global pandemic, many professionals have become familiar with video conferencing. The transition to working from home established a new need and emphasis on video conferencing. Specifically, the video app Zoom has become increasingly popular for various types of communication from...