17 Nov Managing Your Social Media

Social media is an important part of any lead generation strategy, but it’s becoming even more important for insurance agents. According to a 2014 Accenture study, 48 percent of consumers said they “would consider comments on social media in making their insurance-buying decisions.” Actively posting...

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19 Oct Harnessing the Power of LinkedIn

When it comes to social media, the platforms that seem to get the most attention are Facebook, Twitter, and Instagram. However, LinkedIn, known as the networking social media site for professionals, is an often overlooked and underutilized tool, especially when it comes to connecting with...

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