Many consumers are becoming more budget-conscious. Economic uncertainty that arose during 2020 caused more consumers to seek better value for their dollar. While current insurance customers spend more time evaluating their finances and trying to minimize expenses, a rate increase on insurance coverage could cause...
As an insurance agent, two of the most powerful tools in your sales kit are calls and emails. While both are effective channels of communication, a key difference between calls and emails is volume and connectivity. Calling is a more personal way of engaging with...
In the insurance industry, the more you understand your customers the better. Although each customer is unique, you can define the similarities your clients share. This may help you better prepare for the needs of prospective clients. Your advertising and marketing efforts are typically most...
As the holiday spirit thrives, finding the motivation to sell can sometimes be a struggle. While the season is jolly, it can also dampen an insurance agent’s production and overall motivation. Don’t let this holiday season pass you by. The end of the fourth quarter...
Each year, millions of Americans seek auto insurance policies, and continued growth in the auto insurance industry is projected. The global auto insurance market size was valued at $739.30 billion in 2019, and is projected to reach $1.06 trillion by 2027, growing at a CAGR...
As the weather cools and the holiday season approaches, some insurance agents prepare to pause their advertising efforts and marketing campaigns. Traditionally, some insurance professionals have adopted these behaviors. However, pausing or limited advertising efforts during the holidays is not the most effective strategy to...
Losing is tough, and it can be easy to feel discouraged and unmotivated after failing to achieve a goal. Insurance agents are sales driven and usually very competitive, but they are not immune to feelings of loss. After missing a sales goal, it is more...
Recommendations are powerful. Online customer reviews can be found on everything from restaurants and hotels to clothing stores and real estate agents. Online reviews are the new word-of-mouth recommendations for the digital world. Insurance agents and insurance providers need consistent and positive reviews in order...
Even though many aspects of insurance shopping and sales process have migrated online, phone conversations are still necessary and relevant. Top insurance producers are able to create sales opportunities by speaking with their clients and prospects over the phone. In fact, mastering phone-based sales tactics...
Every insurance agent has encountered objections from a prospective client at one time or another. Top producing insurance agents understand that this is a common part of the sales process. Instead of focusing on how to avoid objections from prospects, they focus on skillfully overcoming...