One of the best things about social media is that you can build a highly engaged online community of people who value your agency and/or your services. However, social media is a two-way street, which means you’re bound to get negative feedback at some point...
For insurance professionals looking to leverage social media for networking and improving their lead generation strategy, Facebook, Twitter and LinkedIn are the most prominent and popular; however, they’re not the only social media options. While other social platforms may not have quite as many users,...
Chances are your marketing efforts and your sales efforts sometimes (or often) conflict with each other - one is driving brand awareness, which is hard to measure, while the other is completely results driven. However, the two need each other to be successful and it’s...
In today’s digital world, your website is often times the first thing a potential customer sees before you ever connect with them. But in the myriad of search results online, how do you make sure that your agency’s website comes up when a consumer is...
Social media is one of the greatest tools for not only connecting with your current customers but also finding and acquiring new potential customers. But it doesn’t come without its limitations - and potential blunders. Perhaps one of the biggest mistake brands and companies make...
Insurance agents work in a challenging environment. At any given time, only 3% of the insurance prospect market is actively purchasing policies, while 56% are not ready, and 40% are poised to begin, but haven’t yet started the process. Agents face competitive odds from the...
Imagine not having to worry about whether or not a client was going to pick up the phone when you call them. Agents spend a lot of time reaching out to people who don’t answer the phone, and even if they do reach a prospect,...
The most successful sales agents in the insurance industry know that their time is valuable. Every hour not spent speaking with a prospect and advancing to the point of a sale is money lost. Unfortunately, there’s a lot of backroom work to be done before...
If you’re in insurance sales, you understand insurance is one of the most difficult things in the world to sell. It’s expensive, and yet it’s intangible – they can’t see it or touch it. They can’t even use it until disaster strikes, and fear of...
On our blog, we’ve often written about the benefits of prioritizing quality over quantity when tracking down leads. Of course, quality leads - meaning prospects who are qualified, certifiably contactable, and have affirmed interest in learning about your policies - don’t automatically translate into sales....