Beyond the revelation of a new idea or process to optimize your marketing software, there should always be a “success” checklist of collaboration that the three branches of business sign off on prior to affirming completion. The three branches are Operations, Project Management and Development. Communication...
As a sales rep, I know retaining customers is vital in the industry. Saying goodbye to customers is never easy, so here are four steps to increase customer retention! Transparency It is extremely important to keep the customer informed and be as realistic with them as you...
In any inside sales position, pitching your product and closing the sale is obviously the number one priority. As sales manager, my job is to not only hit our team goals but also to motivate and coach my team to achieve those goals. However, you...
Communicating effectively is a skill that is invaluable in the workplace, and one I believe can always be improved. At any company, you will have the opportunity to work with many different individuals, with different communication styles. Learning how to tailor your message, and communicate...
Daily commutes can be a drag––whether it’s 45 minutes of sitting in traffic or a 10-minute walk to the office, the time it takes to get to work can often feel like a waste of time. As an insurance agent, you’re most likely well versed...
One of the best things about social media is that you can build a highly engaged online community of people who value your agency and/or your services. However, social media is a two-way street, which means you’re bound to get negative feedback at some point...
For insurance professionals looking to leverage social media for networking and improving their lead generation strategy, Facebook, Twitter and LinkedIn are the most prominent and popular; however, they’re not the only social media options. While other social platforms may not have quite as many users,...
Chances are your marketing efforts and your sales efforts sometimes (or often) conflict with each other - one is driving brand awareness, which is hard to measure, while the other is completely results driven. However, the two need each other to be successful and it’s...
In today’s digital world, your website is often times the first thing a potential customer sees before you ever connect with them. But in the myriad of search results online, how do you make sure that your agency’s website comes up when a consumer is...
Social media is one of the greatest tools for not only connecting with your current customers but also finding and acquiring new potential customers. But it doesn’t come without its limitations - and potential blunders. Perhaps one of the biggest mistake brands and companies make...