As the holiday spirit thrives, finding the motivation to sell can sometimes be a struggle. While the season is jolly, it can also dampen an insurance agent’s production and overall motivation. Don’t let this holiday season pass you by. The end of the fourth quarter...
As the weather cools and the holiday season approaches, some insurance agents prepare to pause their advertising efforts and marketing campaigns. Traditionally, some insurance professionals have adopted these behaviors. However, pausing or limited advertising efforts during the holidays is not the most effective strategy to...
Losing is tough, and it can be easy to feel discouraged and unmotivated after failing to achieve a goal. Insurance agents are sales driven and usually very competitive, but they are not immune to feelings of loss. After missing a sales goal, it is more...
Recommendations are powerful. Online customer reviews can be found on everything from restaurants and hotels to clothing stores and real estate agents. Online reviews are the new word-of-mouth recommendations for the digital world. Insurance agents and insurance providers need consistent and positive reviews in order...
Every insurance agent has encountered objections from a prospective client at one time or another. Top producing insurance agents understand that this is a common part of the sales process. Instead of focusing on how to avoid objections from prospects, they focus on skillfully overcoming...
There are a few skills that nearly all top producers possess. These often include confidence, organization, persuasion and listening. Although it may feel more reactive than active, listening is a skill all sales agents should strive to master. Listening is one of the most effective...
Listening is a powerful communication skill and is one of the most effective soft skills an insurance sales agent can possess. Agents who want to work on their listening skills should create a simple listening strategy. An effective listening strategy will focus on the four...
Even with optimal selling techniques, without the proper tools it is difficult for insurance agents to remain competitive in the current market. While traditional sales techniques and strategic marketing plans are important, to be productive and effective, insurance agents need tools that will help them...
The insurance industry is constantly evolving and so are customer expectations and needs. As an insurance agent, you have likely developed some beliefs regarding consumer insurance shopping behaviors. With so many changes, the insurance industry is no stranger to myths. Misconceptions often become so widely...
#1. Internet Leads Are Available, While In-Person Events Are On-Hold Or Limited Many top producing insurance agents actively participate in their local communities. Historically in-person events have provided insurance agents with the opportunity to connect with new prospects and enhance current client relationships. Social distancing and stay-at-home...