04 Jan 7 Easy Ways to Refresh Your Website and Social Profiles
Managing your internet presence is incredibly important in today’s web-centric environment, and while handling your website and social media accounts may have become a routine task, you’ll want to be keeping it new and interesting.
Audiences can quickly become jaded by accounts posting the same material or having outdated websites, so here are seven simple ways to refresh your web presence and ensure that doesn’t happen!
- Update banners, backgrounds, and profile pictures
Having the same profile picture since you created your Facebook page is a dead giveaway you’re not invested in your social presence and consumers can spot that a mile away. Additionally, using seasonally-relevant images for your profile and banner photos is a great way to promote new sales and branding.
Outboundengine recommends insurance agents use their cover photo to introduce their staff, profile policyholders, show off a testimonial, display a promotion, or support a cause.
- Review page permissions
Does last year’s fall intern still have access to your page? Probably not the best idea. People with admin access can change passwords and even remove other admins, making it incredibly important to know exactly who has access to your accounts.
- Visit competitors pages
Be aware of what your competition is up to. Have they pivoted on their social strategy? Are they seeing high rates of engagement? These, along with competitor’s promos and offerings, are all things you should be monitoring. You don’t want to be falling behind the competition!
- Social sharing buttons
Adding social media buttons is a great way to encourage your readers to follow you and share your content across their networks. Strategically placing the buttons to strengthen the likelihood of being shared and considering which social channels you want to connect are worth researching. A recent study shows that Twitter share buttons in the top left of the page have seen the most success in terms of sharing.
- Check your website on different browsers and devices.
People can interact with your website in any number of ways: on iPhones or Androids, with a Safari browser or Google Chrome. Testing to see how well your site works over all these different platforms is important to ensuring a quality user experience.
According to data from xAD, 40 percent of insurance research time was spent on mobile devices so it’s important your site is mobile enabled.
- Perform a link audit
Sifting through all the linked content on your site may seem tedious, but one dead link can be the difference between keeping a consumer’s interest or not. These broken links are inconvenient for users and can also hurt your search engine optimization (SEO).
- Revisit and Assess Goals
Dive into your analytics and performance; are you on pace to meet your social media goals? Do you have clear metrics you want to hit for the future? Try to set objectives for what you’d like to see from your digital assets.
Some of these will take only a few minutes, other might take an hour or so, but it’s important that you’re regularly doing these refreshes to make sure your website and social media are user-friendly, potential consumers have all the info they need, and you’re optimized for lead generation.