3 Strategies To Help Agents Bounce Back After Missing A Sales Goal

Showing growth over time, how insurance agents can bounce back after missing a sales goal

12 Nov 3 Strategies To Help Agents Bounce Back After Missing A Sales Goal

Losing is tough, and it can be easy to feel discouraged and unmotivated after failing to achieve a goal. Insurance agents are sales driven and usually very competitive, but they are not immune to feelings of loss. After missing a sales goal, it is more important to quickly bounce back than it is to avoid failure altogether. Getting into a slump can be frustrating, but learning how to overcome defeat is empowering. Here are three actionable steps you can take to bounce back after failing to hit a sales goal. 

#1. Adjust Your Plan

If something is not working, repeating failing tactics will rarely provide positive results. After missing a sales goal, regroup and analyze your strategies. Evaluate what worked and what did not. Also, consider your plan from a quantitative perspective. For example how many calls did you make, how many emails did you send and so on. Take a look at past months and determine if there is a seasonality aspect to your shortcomings. Also, review your notes from your successful conversions and try to amplify those efforts in the new month. 

#2. Focus On Proactive Strategies

Even high performing sales producers can lose focus. Wallowing after experiencing failure can keep you from reaching positive results. Focus on taking proactive steps to achieve your goals. Review your sales process and identify areas where you did not stick to your plan. Determine what business tasks need more of your attention each day or week. Spend some time reviewing your database to make sure you are capitalizing on the benefits of strong retention and referrals. Analyze your quantitative strategy and consider if you are working enough fresh leads to contribute to a strong conversion rate. Do not make excuses for failures. Instead, learn from what did not work and commit to taking proactive steps towards success. 

#3. Ask For Coaching & Constructive Feedback

There is no insurance agent who is so successful that they cannot benefit from coaching strategies. Learning from others and taking advantage of constructive feedback can help insurance agents who’ve hit a slump climb back to productivity. Whether you connect with a fellow agent, a manager or network with industry leaders, working with other professionals can help you identify areas where you can grow and improve.

According to recent data from business consulting firm CEB, sales professionals who engage in a minimum of three hours of coaching per month can increase their average closing rate by 70%. Engaging in collaborating with other sales professionals can help you evaluate your sales presentations and call techniques with mock presentations and role-playing scenarios. You may also learn new techniques to try that could help you boost your positive results. Working with mentors and colleagues can help to boost feelings of motivation and positivity.  

Refresh Your Leads & Reignite Your Sales Strategy

Recovering tactics can help insurance agents avoid falling into a pattern of sales losses. By learning how to bounce back after failing to hit a sales goal, insurance agents can build resilience, foster positive attitudes and master skills to become high producers. If you feel you are striking out with your current leads, you might need to evaluate the quantity and quality of your prospects. ZipQuote can help connect you with high-intent leads who are actively searching for insurance. When you partner with ZipQuote, you can expect the assistance of a knowledgeable team of professionals who want to see you succeed. Click here to learn more about how ZipQuote can help you grow your business. 

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